Apparently, even back in Hippocrates’ day (approximately 450 BC),¬†business professionals had a tendency to¬†confuse their stakeholders with acronyms, jargon, and odd colloquialisms. In business communication, first and foremost in importance is achieving mutual¬†understanding. Some may be able to follow jargon or sophisticated phraseology, but one stands a far better chance of ensuring understanding with clear, simple, common language. Some things never change!