visualization

The Book, The Movie, and the Business Document

Communication using only words – whether verbal or written – leaves much to the imagination. Which is part of the appeal when it comes to reading for pleasure. Unlike a great book, most of us don’t read business documents such as a requirements specification for enjoyment. And unlike the book, there can be significant repercussions when one reader’s interpretation of the content varies widely from another’s. So, how can we improve the precision and clarity of documentation without getting too long?

There are No Reliable Words

To write or even speak English is not a science but an art. There are no reliable words. Whoever writes English is involved in a struggle that never lets up even for a sentence. He is struggling against vagueness, against obscurity, against the lure of the decorative adjective, against the encroachment of Latin and Greek, and, above all, against the worn-out phrases and dead metaphors with which the language is cluttered up.”
— George Orwell

Quoteworthy: Paul Martin Lester – Words and Images Work Together

Words and pictures are intricately linked in journalism, advertising and educational contexts. Words printed under a photograph, the caption, signal the importance of the common sense representations portrayed in the image. Words beside a picture in an advertisement explain a product and its attributes clearly to a potential customer. Words spoken by an instructor give explanations and life to slides projected from the back of a darkened classroom. Words and images work together for most successful communications.

Dr. Paul Martin Lester