Hippocrates on Clarity of Language

“The chief virtue that language can have is clearness, and nothing detracts from it so much as the use of unfamiliar words.” – Hippocrates

Apparently, even back in Hippocrates’ day (approximately 450 BC), business professionals had a tendency to confuse their stakeholders with acronyms, jargon, and odd colloquialisms. In business communication, first and foremost in importance is achieving mutual understanding. Some may be able to follow jargon or sophisticated phraseology, but one stands a far better chance of ensuring understanding with clear, simple, common language. Some things never change!